Tyndale House Publishers launches revamped Web site.

Tyndale House Publishers launched its entirely revamped corporate Web site (http://www.tyndale.com/) this past Monday. With the virtual explosion of social networking communities available to consumers, Tyndale understood that a relatively static Web site featuring primarily one-way communication was not fully meeting the needs of its visitors. To satisfy the demand for a corporate Web site that would place a larger focus on harnessing external discussions and provide an ear for the voices of its customers, Tyndale felt it should enter into an interactive, multiple-platform dialogue. Development for the overhauled Web site began in June 2009 with the primary purpose of implementing an improved user experience.

“Tyndale’s role as a publisher has evolved from pushing content in a one-way conversation to a two-way conversation with our valued consumers,” said Debbie Johnson, senior advertising and promotions manager. “We’ve embraced the growing popularity of social media by cultivating a vibrant community that allows our authors, readers, and employees the ability to actively interact with each other.”

Many of Tyndale’s customers, authors, and retailers feature their own blogs, Web sites, social networking profiles, and other mediums that share interactions relating to Tyndale products. By continuing to present information without listening or reacting to these voices in a central forum, Tyndale was missing opportunities to showcase existing conversations. The new http://www.tyndale.com/ hopes to engage its consumers at a much more personal level.