How well do you Know Thy Customer?

The ever-changing consumer has become even more complex amid recent economic challenges. At the forefront of every retailer’s mind is the question of how to increase traffic and sales in a challenging economic climate where consumers are holding tightly onto their dollars.

To dispel some of the myths and unveil opportunities, CBA’s first Consumer Intelligence report, Know Thy Customer: Achieving high performance retailing during the downturn, is now available.

To be successful in today’s market, stores must provide a complete shopping experience that reflects the needs and desires of their customer base. Consumers still come into a store, select something, and pay for it. But who that customer is and why they come to your store is changing. Retailers need to ask what they need to do to change with their customers and connect with them in new ways, anticipating their needs and understanding their emotional and economic realities. Understanding that impacts your product assortments, store environments, customer service, and sales.

This first report of the new CBA Consumer Intelligence service will help you better understand your customers, what they’re doing, and why they visit the stores they do. While your core customers say they shop Christian stores because they support the store and its mission, you still must serve them well. Know Thy Customer provides insights and practical applications to enable retailers to better understand their customers. It helps define Christian stores’ role in the rapidly changing church culture, the current economic downturn, and the broader consumer culture.