Spring Arbor announces software application that delivers Christian product expertise direct to desktops.

Spring Arbor Distributors Inc. announced the launch of Spring Arbor Wire, a downloadable desktop application specifically created for the Christian retailing community.

The Spring Arbor Wire desktop application, a user-friendly PC and Mac-compatible application built on Adobe^® AIR™, brings Spring Arbor’s Christian product expertise and stock information directly to customers’ desktops. The Spring Arbor Wire has been designed exclusively to serve and assist the Christian community in their work.

“We're committed to leveraging the latest technology to give our customers an edge to succeed in an increasingly competitive environment,” said Chris Smith, Spring Arbor's director of sales. “Delivering relevant information about important Christian products directly to our customer's desktop saves valuable time that can be better spent on the sales floor ministering to the needs of customers.”

Through the downloadable desktop app, retailers receive stock news on fast-moving products specific to their assigned distribution center, alerts on top awards and breaking events, as well as “backorder now” messages to ensure they are among the first for allocations. From the desktop, users can click directly to ipage^®, Spring Arbor’s e-business tool for the book industry, to place orders. The Spring Arbor Wire desktop application is 100% opt-in, and messages are prompted by business need, not advertising. Customers can download the application at http://www.springarborwire.com/.