Enesco to bring VeggieTales characters and messages into consumers’ homes with innovative new product lines.

Enesco, LLC, announced plans to enter into a licensing relationship with Big Idea, Inc. to develop and distribute new products featuring the award-winning VeggieTales characters and their affirming, faith-based messages.

The partnership with Big Idea will leverage Enesco’s unique ability to develop products in multiple categories and channels utilizing its broad portfolio of brands, including its Gund plush division, as well as its Gregg Gift division, one of the nation’s leading producers of faith-based gift products.

“Enesco has a commitment to quality and innovation that is closely aligned with the enduring values and wholesome entertainment of Big Idea and our VeggieTales series,” said Leslie Ferrell, general manager, Big Idea, Inc. “We are excited to reach consumers through Enesco’s broad mix of retail channels, and to share the VeggieTales messages through new products that have proven appeal to children and families.”

“The timeless lessons in family values shared in VeggieTales shows have touched generations of consumers, making this a particularly exciting addition to Enesco’s growing portfolio of licensed brands” said Jane Charette, general manager of Enesco’s Gregg Gift division. “We look forward to offering new VeggieTales products, with our growing audience of retailers and consumers.”

The relationship with Big Idea, Inc./VeggieTales builds on Enesco’s strategy of growth via innovative licensing agreements, strategic acquisitions, and internal brand development. Enesco’s Gund division has been producing the world’s most huggable plush toys since 1898. Gregg is one of North America’s leading producers of faith-based gifts, home décor and accessories, with celebrated artists that include Thomas Kinkade, Lorrie Veasey and Kim Lawrence.